365 Cancer Prevention Society Reframe. Release. Relate.
A Guide to Psychological Wellness for Cancer Patients
This 42-page publication was created to support cancer patients on their emotional and psychological wellness journey. The brief focused on using calming illustrations and a soothing palette to bring clarity, warmth, and reassurance to the reader.
Illustration | Publication Layout
Cover Concept
The cover features a joyful, diverse group of people — celebrating that wellness and emotional support are for everyone, regardless of age or background. At the centre, the girl’s flowing hair transforms into cheerful imagery like rainbows, flowers, and smiley faces. This visual metaphor captures the heart of the publication: Reframing negative thoughts, Releasing fear, and Relating to a future filled with hope and strength.
Design Approach
Designed with empathy and accessibility in mind, the layout balances clarity with comfort.
Accessible Design: Clear typography and thoughtful layout choices support readability across age groups and needs.
Soothing Colour Palette: Gentle hues promote calm, emotional ease, and a sense of optimism.
Clean Illustrations & Icons: Simple, expressive visuals convey complex topics in an approachable and uplifting way.
