義善中医诊所 YiShan Traditional Chinese Medicine Clinic Website Design
A modern gateway to ancient healing.
The Yishan TCM website was crafted to embody the values of holistic wellness and natural balance. Warm, earthy tones paired with softly enhanced imagery create a soothing digital space that reflects the calm and care of Traditional Chinese Medicine.
The clean, responsive layout ensures clarity and ease of use across all devices. With intuitive navigation and a seamless booking experience, the site bridges heritage with modern convenience — reinforcing Yishan TCM’s trusted presence in the wellness community.
Rooted in tradition, designed for today.
UI/UX | Website Design
Typography
字体设计
Astoria Sans was chosen for its modern yet approachable feel, echoing the brand’s balance of tradition and contemporary care. Astoria Sans Medium is used for headers to create a confident, clear hierarchy that guides the eye without feeling heavy. Astoria Sans Light is used for body copy to maintain an airy, calm reading experience, supporting accessibility and long-form content without visual fatigue.
Colour Palette
配色方案
A warm, earthy palette anchors the site in a sense of natural wellness and harmony. Soft browns, muted greens, and gentle neutrals reflect traditional Chinese herbal elements while promoting a feeling of calm and trust. This palette helps to create an inviting and grounded atmosphere, aligning with Yishan TCM’s holistic approach to healing.
Navigation and Footer
导航与页脚
The navigation was designed to be clean, intuitive, and welcoming, reflecting the calm, reassuring experience patients expect from Yishan TCM. Simple menu groupings with clear, descriptive labels (like “Internal Medicine Treatments” and “Targeted Treatments”) make it easy for users of all ages to explore services without overwhelm.
The language toggle supports both English and Chinese seamlessly, ensuring accessibility and inclusivity for a wider community.
The footer is intentionally minimal yet informative, offering essential links (Terms of Use, Privacy Policy) and a clear call-to-action through the WhatsApp icon — making direct connection and booking feel easy and immediate. Soft colour tones and gentle typography tie back to the overall sense of warmth and trust.
