TCSJV Construction Mascot Design

TCSJV, a joint venture between Taisei from Japan and China State Construction Engineering Corporation, has secured the contract from the Land Transport Authority (LTA) to design and construct the Riviera MRT station and tunnel as part of the Cross Island Line - Punggol Extension project. Of particular note, this project showcases the deployment of a colossal 12.6-meter diameter tunnel boring machine, marking the largest of its kind ever utilised in Singapore.

In response to the extensive construction project and to mitigate its impact on the neighbourhood's aesthetic, the Tai Tai and Curtis mascots were introduced.

Art Direction | Mascot Illustration

Character Turnaround

吉祥物转变 | キャラクターのターンアラウンド

The name Tai Tai is short for Taisei, the Japan counterpart of the joint venture project. While the panda is a national emblem of China which also represents China State Construction.

Pandas are often seen as a symbol of peace, harmony, and friendship. Given their global popularity, a panda mascot can resonate with diverse audiences, making it an inclusive choice that transcends cultural boundaries. Pandas are also widely associated with positive attributes such as kindness, playfulness, and gentleness. By incorporating a panda mascot into TCSJV, it creates a positive brand image that lightens the impact of the construction look in the estate as it will be a massive project.

The safety helmet and boots on Tai Tai emphasise that TCSJV prioritise safety. Safe working environments contribute to improved productivity and efficiency of the brand. Tai Tai also carries a stylish and trendy sling bag that shapes after the Riviera MRT train, making him relatable and endearing.

The name Curtis is formed using the initials of both companies, C (China State Construction) and T (Taisei). The name also means “courteous” and “polite” which is the key message of the creation of this mascot.

The beaver represent TCSJV reflecting craftsmanship, attention to detail, and expertise in construction.

Beavers are also social animals that work together in colonies to build their dams and lodges. They collaborate, communicate, and coordinate their efforts to accomplish large-scale construction projects. Using the beaver highlights the importance of teamwork, collaboration, and synergy within the construction industry, emphasising the collective effort required to complete successful construction projects.

The beaver is also chosen as the animal’s colour is closely related to the soil and tunnel, reflecting the Riviera MRT tunnel project.