Singapore: A Smart Nation Vector Illustration

Illustrations play a key role in building brand personality, creating a friendly, professional, and approachable impression that resonates with the community.

This design concept is anchored in an isometric illustration style, allowing for rich detail without overwhelming clutter. Singapore’s iconic landmarks, urban living, and transportation all rise from a smartphone — symbolising how technology connects and empowers daily life, positioning Singapore at the forefront as a true Smart Nation.

These illustrations were also adapted and printed on tote bags, EZ-Link cards, and tumblers as meaningful gifts for seniors who participated in the initiative — turning the artwork into memorable, functional keepsakes that reinforce community connection and national pride.

Find out more at www.smartnation.gov.sg

Art Direction | Illustration

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