Helpling Tissue Packet Advertisement
"Life is Better with Clean Hands & Clean Homes"
Functional, friendly, and refreshingly effective.
In a saturated media landscape, tissue pack advertising offers one key advantage: people actually keep them. This campaign was created during the COVID-19 pandemic, when hygiene and home safety were top-of-mind everywhere.
Advertising Strategy | Illustration
Strategic Angle
Created during the COVID-19 pandemic — a time when hygiene and home safety were top-of-mind — the message “Life is Better with Clean Hands & Clean Homes” delivered emotional relevance and practical value. More than just an ad, it served as a reassuring daily reminder to encourage safe habits while subtly reinforcing Helpling’s core services and brand promise.
Visual Strategy
Approachable & Trendy: Soft mint tones and rounded illustrations were chosen to build trust and a sense of calm, while appealing to modern homeowners looking for both safety and style. The gentle green also ties back to Helpling’s brand colour, reinforcing recognition and consistency.
Multi-Panel Storytelling: Each fold of the pack delivers layered value — from lifestyle messaging to a clear promotional call-to-action — guiding users through a mini brand experience as they interact with it.
Tactile + Visual Impact: Trendy illustrations and catchy copy make the tissue pack feel “worth keeping,” transforming it into a memorable, portable brand touchpoint beyond a typical giveaway.