Helpling Singapore Home Services Website Design
A cleaner, smarter, more inviting digital home.
Helpling Singapore’s website was redesigned to increase traffic, generate more leads, and create a seamless user experience aligned with new business goals.
Founded in Berlin, Helpling rapidly expanded across Europe and now operates in over 150 cities worldwide, making it the most widely available home cleaning platform.
The new website reinforces Helpling’s modern, reliable, and approachable brand image — transforming cleaning from a chore into an effortless, trusted service.
UI/UX | Web Design
The Challenge
Header navigation links are too close together making clickable targets smaller which decreases the click-through-rate (CTR).
Overwhelming Call-to-Action (CTA) buttons that might irritate users, causing increase in bounce rate and drop-off rate.
A need to redesign the website interface to meet the Helpling’s new marketing objectives that aim to target affluent audiences.
Colour palette of the website looks too dull. Consumers may assume that it is behind time or lacking in innovation and growth.
