Changi City Point Bus Advertisement
Turning city streets into sky-high shopping dreams.
Bus ads offer powerful visibility and daily reach across urban Singapore, acting as mobile billboards that engage a wide, on-the-go audience. With high exposure and strong visual impact, they’re ideal for building lasting brand awareness in public spaces.
Advertising Strategy | Graphic Design
Strategic Angle
As an outlet mall, Changi City Point is positioned as a destination where shoppers' dreams and wish-list finds come to life — a place for unexpected treasures and joyful surprises. By transforming city buses into whimsical, sky-high dreamscapes, the campaign symbolises endless possibilities and the delight of discovery.
This strategy not only maximises brand reach across the city, but also turns everyday commutes into gentle invitations to “look up” — to the sky, to new adventures, and to the irresistible finds waiting at Changi City Point.
