365 Cancer Prevention Society Mascot Design

Hoppy: A Symbol of Hope, Joy, and Collective Strength

To deepen emotional connection and make cancer prevention messages more approachable, 365 Cancer Prevention Society wanted a mascot that could resonate across all ages and communities.

Created for a cause close to the heart, “Hoppy” blends positivity with purpose. The name itself merges “Hope” and “Happy,” reflecting the emotional support and optimism that 365 Cancer Prevention Society brings to communities.

Mascot Design | Illustration

Hoppy’s Story

In a small garden tended by a young girl whose family was affected by cancer, a special sunflower grew. Each day, she nurtured it, drawing strength from its bright, hopeful petals. Inspired by her love and resilience, a seed of hope took root — blossoming into Hoppy, a cheerful mascot embodying the warmth of a sunflower and the strength of a heart.

Hoppy emerged with a mission: to spread joy, hope, and awareness about cancer prevention. Adorned with a red heart-shaped poncho symbolising love and community, Hoppy brings comfort and courage wherever it appears. With a friendly smile and warm glow, Hoppy encourages everyone to make healthy choices that protect them — just like a poncho shields from rain.

The sunflower-inspired hair on Hoppy’s head is a constant reminder of resilience and the power of positive lifestyle habits. Wherever Hoppy goes, it shares the message: “Together, we can take small steps every day to prevent cancer.”

Through joy and hope, Hoppy inspires us all to live healthily and happily, and to support one another in the fight against cancer.

Character Turnaround

Concept & Symbolism:

Heart-Shaped Poncho: More than just a design feature, the poncho embodies love, compassion, and protection. It visually represents how healthy lifestyle choices and community care can help shield individuals from cancer.
Sunflower Hair: Sunflowers are globally recognised as a symbol of hope and resilience. The petal-inspired hair design adds a warm, uplifting energy to the character while reinforcing the mascot’s emotional message.
Integrated Logo: The 365 logo is seamlessly embedded into the mascot’s body, strengthening brand association and ensuring a cohesive visual identity across campaigns.
Friendly, Safe, and Supportive: Hoppy’s rounded features, gentle smile, and open pose invite connection — making it not just a brand icon, but a comforting presence.

Expressions and Actions

Designed to resonate with all ages, Hoppy serves as a gentle reminder that cancer prevention starts with awareness, action, and a whole lot of heart.